Privacy Policy

This website is operated by Designer Wealth Ltd, trading as Designer Wealth, an appointed representative of The Openwork Partnership, a trading style of Openwork Limited, which is authorised and regulated by the Financial Conduct Authority.

Designer Wealth Ltd is the controller of the personal data collected through this website and is responsible for compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our registered address is Fox Pond House, 2 Fox Pond Lane, Oadby, Leicester, LE2 4RY. Designer Wealth Limited is registered in England, registered number 14667261.

We may collect and process the following information:

• Information you give us when you book a discovery call, download a guide, complete a form on this site or contact us: your name, email address, telephone number and any details you choose to share about your circumstances or goals.
• Information from third parties: if you book a discovery call through our online booking system or complete our Retirement Readiness Scorecard, your responses are recorded securely so we can provide your results and report.
• Technical information about your visit, such as your browser type, device and how you use the website, which may be collected through cookies and similar technologies. See our Cookies Policy for details.

At this time, we do not use general website analytics that identify individual visitors, and we do not attempt to identify who individual visitors to this website are.

We use the information we hold to:

• respond to enquiries, arrange and prepare for discovery calls, and provide financial planning services where you become a client;
• send you information you have asked for, such as the free Designer Wealth Algorithm guide;
• carry out checks required of us as a financial services firm, including identity and anti-money-laundering checks;
• meet our regulatory, legal and professional obligations, including record keeping required by the Financial Conduct Authority and our principal firm;
• improve, secure and administer this website.

The UK GDPR and the Data Protection Act 2018 require us to have a lawful basis for each use of your personal information. We rely on:

• Consent: where you have asked us to contact you, agreed to receive information, or (where relevant) agreed to receive marketing. You can withdraw consent at any time.
• Contract: where processing is needed to provide advice or a service you have requested, or to take steps at your request before entering into an agreement.
• Legal obligation: where we must keep records, carry out checks or report to regulators and authorities.
• Legitimate interests: where we need to process information to run our business, such as keeping records of enquiries, securing our website and improving our services, in ways you would reasonably expect and which do not override your rights.

We will only send you marketing by email or text where you have consented to receive it, or (in limited circumstances) where an existing relationship allows it under UK law.

Every marketing communication includes a simple way to opt out, and you can ask us to stop at any time by contacting us using the details in section 14. If you opt out, we will stop sending marketing, though we may still contact you about services you have asked us to provide or about matters required by law.

We never sell your personal information. We share it only where necessary, with:

• The Openwork Partnership, our principal firm, which supervises the advice we give and may review client files as part of its regulatory duties. Where you become a client, Openwork acts as a controller of the data it holds for those purposes.
• Service providers who process information on our behalf, including our website host, our online booking provider (Calendly), website infrastructure and our email provider. They may only use it to provide services to us.
• Professional advisers, such as our accountants, compliance consultants and insurers.
• Regulators and authorities, such as the Financial Conduct Authority, where we are legally required or entitled to share information.

When service providers process information on our behalf, we put agreements in place that require them to protect it and use it only for the agreed purpose.

Some of the service providers we use are based outside the United Kingdom. When personal information is transferred outside the UK, we make sure an appropriate degree of protection is in place, for example by using providers in countries the UK has confirmed provide adequate protection, or by using the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

We keep personal information only as long as we need it. How long that is depends on what it is used for:

• Enquiries that do not become clients: we keep contact details for a reasonable period (up to 24 months) so we can follow up and demonstrate the enquiry was handled.
• Client records: financial advice records are kept for the period required by the Financial Conduct Authority and our principal firm, which is generally at least five years after the relationship ends, and in some cases longer.
• Marketing lists: we keep your details until you ask us to stop, after which we keep only a minimal record so we know not to contact you again.

When information is no longer needed it is securely deleted or anonymised.

We take the security of your information seriously and use appropriate technical and organisational measures, including encryption of data in transit, access controls, secure storage, and limiting access to those who need it to do their job.

In the unlikely event of a personal data breach that is likely to affect you, we will notify the Information Commissioner's Office as required by law and, in high-risk cases, inform you directly.

Under the UK GDPR and the Data Protection Act 2018 you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is inaccurate or incomplete;
• ask us to delete information where there is no good reason for us to keep it;
• ask us to restrict how we use your information, or to object to processing based on our legitimate interests or used for marketing;
• ask us to transfer information you provided to you or another provider, in a commonly used format;
• withdraw consent where we rely on consent;
• ask us not to make decisions about you based solely on automated processing (we do not currently make such decisions).

To exercise any of these rights, please contact us using the details in section 14. We will respond within one month. We do not charge a fee for reasonable requests, though we may charge a reasonable fee or ask for more information if a request is clearly excessive or repetitive.

Our use of cookies and similar technologies is described separately in our Cookies Policy, which forms part of this Privacy Policy.

This website links to external websites, including our booking page (Calendly) and Amazon, where our book can be purchased. Those websites have their own privacy policies, and this policy does not apply to them. Please read their policies before providing them with your information.

We may update this policy from time to time, for example if our services, providers or legal obligations change. Any changes will be posted on this page with an updated date. Where the changes are significant, we will make this clear on the website or, where we hold your contact details, contact you directly.

If you have any questions about this policy, about how your personal information is used, or if you wish to exercise any of your rights, please contact Kris Amliwala at Designer Wealth Ltd, Fox Pond House, 2 Fox Pond Lane, Oadby, Leicester, LE2 4RY.

If you are not happy with how we handle your information, you also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.